A Chinese theme park has been slammed for its flabbergasting way of promoting a new attraction: making a live pig do a bungee jump.
In the disturbing footage uploaded to Weibo – China’s Twitter-esque social media service – the animal is flung from a 70-metre-high (230ft) platform, squealing through the whole fall.
The 75kg pig was reportedly hauled to the top of the structure by four men, before being tied up in a harness and thrown off. People online have rightfully condemned the organisers – but they say it’s ‘just a bit of entertainment’.
As per the South China Morning Post, the stunt was allegedly envisioned to promote the opening of the newest attraction at the Mexin Wine Town theme park in southwest China’s Chongqing municipality. As the pig screams, people can be heard laughing and cheering from the platform. When the pig is brought back up and untied, it appears to be unconscious from the ordeal.
Commenting on the controversy, PETA Asia’s Vice President of International Campaigns Jason Baker told UNILAD:
This is cruelty to animals at its worst. A bungee jump is a scary experience even for consenting humans – just imagine the outright terror of being forcibly strung up by your legs and thrown from a high platform. That’s the treatment that this pig received, all for a cheap laugh. Well, guess what? No one’s laughing. You can see the video below (warning: it contains footage some may find distressing): Click To Continue Reading This Story. . .